Despite being on rations, women of the 1940’s were still upping their beauty game, being practical with their regimes, and as the classic beauty brand Yardley promoted, ‘putting their best face forward’.

Find out below what hair cleansing tricks, conditioning tips and mascara wonders our women of the 1940’s came up with….

1940s beauty products
We’re celebrating beauty through the ages this month.
First up, put your best face forward and salute the beautiful 1940s!

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