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Alice Bjorkstrand

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The concept of clean eating has been around for a while now – and it’s definitely brought its fads with it. From raw to alkaline diets, we’ve learned not to fall for every clean eating trend that comes our way. But what about clean beauty? We’ve asked our resident expert Nausheen Qureshi her thoughts … What is clean beauty, and why is it such a big deal at the moment? “We are all very health-conscious…

A few weeks ago at Bath & Unwind HQ, we had the absolute pleasure of meeting Nausheen Qureshi, founder of the skincare brand Elequra. Nausheen takes natural skincare ingredients and their amazing benefits, and in her lab she adds synthetic elements, creating a hybrid product that is a supercharged version of the natural product. The results of using these bio-designed ingredients are backed by incredible clinical trials. Below are a few of our favourite products…