Make-up can help us to feel like our best selves, be confident even when we’re having a difficult day and it goes a long way to helping us create our own identity too.  New CID‘s founder, Kelly Colman, has created a brand with this in mind and has shared with us what exactly inspired her to work with make-up.

Kelly Colman, New CID Cosmetics Founder


I believe in women finding their own make-up identity. My vision was to help women achieve a professional make-up finish with easy to use, simple to understand multi-functional solutions, teaming clever colours wrapped up in innovative packaging which are wearable and easy to apply.

The New CID philosophy

Our philosophy is ‘Easy to use, simple to understand’. Our brand is shaped by working make-up artists who listen to what real women need from their make-up.


Kelly’s Hero Products


A selection of handbag sized, double ended eye shadow and liner pencils in a selection of beautiful wearable shades.  Customers love these as it is simple and create a range of eye looks quickly and easily, no brushes or complicated palettes required.


Award winning eyebrow pencil in a universally flattering neutral tone.   Customers love it as the precision designed tip can be used for super fine hair strokes or to add additional depth and definition to larger areas of the brow.  The neutral ash toned pigments work well on any hair colour.

Baked Powder Collection

A collection of luxurious italian crafted baked powders used for highlighting, blush and bronzing.  Customers love these powders for their longevity, silky smooth application and high pigment content.

What awards have you received?


Beauty Shortlist Awards 2016, i-gloss ; Anti Ageing Award Winners 2015, i-gel ; Beauty Shortlist Awards 2015, i-flick ; Tatler Beauty Awards 2013, i-groom ; Image Beauty Awards 2013, i-colour ; Woman & Home Best in Beauty 2012, i-smoulder; Look Fantastic Hair & Beauty Awards 2012, i-bronze; Look Fantastic Hair & Beauty Awards 2011, i-prime


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