Here at Bath & Unwind we were lucky enough to talk to Nuxe founder, Aliza Jabes, about the brand, where it all began and the launch of their exciting new Aquabella range and here is what they had to say:
“Nuxe is really my story. An aspiration, a fundamental need that I nurtured and followed. Developing NUXE was about trusting myself, trusting in what I believed in, what I felt – my instinct. When I launched Huile Prodigieuse®, I didn’t commission market research on its texture, scent or the way it would be used, yet today millions of bottles are sold every day around the world.
Today, my team cultivates my original beliefs and follow their intuition to ensure that the NUXE range continues to succeed in combining the awakening of the senses, the full force of nature and scientific innovation. NUXE has managed to combine pleasure of use with efficacy in exceptional products incorporating sensory appeal, the strength of nature and the efficacy of science.
NUXE has always had an intimate relationship with women by refusing to succumb to the pressures and constraints of a conformist and manufactured beauty industry. We believe that women instinctively know what’s best for them so it’s our mission to help them reconnect with their true self so they can express their own unique beauty. Instinct is the new power. A strength that we all should listen to celebrate and nurture. This instinct is where beauty comes from.
Our new range Aquabella® is a bespoke, sensorial regime for combination skin that has amazing textures, infused with moisture for the ultimate skin cleansing and hydrating experience. Reminiscent of a sea breeze, the scent combines the floral sweetness of Jasmine with a surprising watery note of Cucumber and some zesty nuances of Lemon.
Designed as a three step routine specifically designed for combination skin:
1/ Aquabella® Micro-Exfoliating Purifying Gel: Day after day, this crystalline gel provides a deep cleansing action without drying the skin, thanks to its core active ingredients and removes excess sebum. Its texture infused with natural origin blue micro-beads gently smooths away irregularities in the skin.
2/ Aquabella® Beauty-Revealing Essence-Lotion: A concentrated refreshing boost, this essence-lotion cloaks the face in a moisturising veil with White Waterlily from Madagascar and natural-origin Hyaluronic Acid.
3/ Aquabella® Beauty-Revealing Moisturising Emulsion: This light emulsion melts over the skin to create an ultra-fresh “bare skin” finish. It provides targeted effectiveness by adapting to the needs of different areas of the face: it moisturises dry areas thanks to the White Waterlily/Hyaluronic Acid duo, while mattifying oily areas thanks to a Silica Powder.”
We’re loving the new range and so is Emma Hoareau, blogger of Lolita Says So, “Finally, a great range of skincare that will help solve the eternal dilemma of combination skin”. Not to mention Aquabella has already been featured in Vogue as one of 2018’s best new cleansers.
Discover Nuxe Aquabella on site now https://www.bathandunwind.com/products/search?searchfield=nuxe+aquabella.
