#natural #botanical #haircare www.bathandunwind.com/phyto
With clients including the likes of Brigitte Bardot, there’s no denying PHYTO‘s success in bringing natural, botanical hair care to the world. Despite the growing popularity of natural products, there are still a few of us out there who aren’t convinced. This was definitely the case for some of the girls in our office, until PHYTO came in, looked at our hair follicles – we know, pretty serious – sent us away with relevant samples and then, as if by magic, they became total converts.
Who founded PHYTO?
PHYTO was developed by celebrity hair stylist Patrick Alès, long before the environmental awareness and trends in natural hair care. Patrick Alès, once a salon apprentice in Paris during the 1950’s, noticed that chemically-laden products were harmful to the hands of the hairdresser’s and the hair of their clientele. The first seeds of his idea for a much gentler, less harmful range of hair products were quietly sown.
Fascinated by nature, he decided to study the power of plants, their history of use in traditional medicine, and the role they might play to reveal hair’s natural beauty. Finding ways to rescue his clients’ dry, bleached-out locks in the sixties, inspired his first products: HUILE D’ALÈS and PHYTO 7.
In 1965, Patrick Alès launched PHYTO along with the opening of his own salon near the Champs Élysées, still open today, where his A-list clients such as Brigitte Bardot, Catherine Deneuve, and Jacqueline Kennedy Onassis became beneficiaries of his new botanical hair care brand.
What goes into PHYTO products?
With nearly 50 years experience, PHYTO develops its formulas with expertly selected plants. Because one plant can boost the properties of another, PHYTO biochemists are constantly looking to create the highest performing combination of botanical ingredients.
The PHYTO laboratories produce their own plant extracts with a rigorous methodology thanks to high performing proprietary techniques that concentrate the unique power and infinite benefits of the plants.
PHYTO products are 95% natural overall and up to 100% natural, while avoiding the use of chemical substances like parabens, silicones, mineral oils, and synthetic alcohols. As an example, PHYTO replaces synthetic alcohol in all its hairsprays by beetroot alcohol – less drying for the hair.
The formulas are housed in recyclable glass and aluminium for their non-porous properties which help minimize the use of preservatives, without compromising efficacy.
The Blow Dry
Women love it, crave it, and ask for it by name. This 100% Parisian hair technique – Le Brushing – was the invention of Patrick Alès, founder of PHYTO, in the mid 1960’s breaking the hair styling mould. Patenting ‘Le Brushing’ technique, his styling defined an era – hairstyles went from the structured and over styled ‘50’s coiffure’ to the more natural trends of the swinging ‘60’s; Patrick’s own client, Brigitte Bardot, became a poster girl for the new look.
What are your top 3 products for creating healthy hair?
1. PHYTO 7
Formulated with 7 plants including Mallow, Calendula, Sage, Burdock, Willow, Soybean & Rosemary this day cream keeps dry, fine-to-normal hair looking beautiful and healthy. It is easily absorbed by the hair without leaving a residue and helps to protects and prevents split ends, prevents static and frizziness whilst maintaining optimal hydration levels.
Combing a 100% botanical formula of aromatic essential oils and plants extracts, this treatment’s ingredients are selected for their complementary and ideal synergistic actions. It awakens the scalp and instantly purifies and stimulates micro-circulation, removing product build-up on scalp and around hair follicle.
This award winning product, now in the Allure Magazine Beauty Hall of Fame, is part of the phyto signature blow dry range, PHYTODÉFRISANT gently straightens the hair, softening and protecting it. It preps it for blow drying ensuring it is frizz free.
How to care for your hair
For PHYTO, hair beauty & health can only be achieved through a thorough approach and when it comes to beautiful hair, this can only come with a healthy scalp. This is why PHYTO takes care of hair from the root to the tip, in full respect of the hair’s ecosystem and every type of hair. Use our 5 step ritual of Pre Shampoo, Shampoo, Conditioner, Rinse-off treatment and Finishing lotion to provide your hair and scalp with the nourishment and care it needs.